Why Storytelling Is Broken in AEC (and How to Fix It)
Автор: Breaking BizDev
Загружено: 2025-11-03
Просмотров: 20
Architects, engineers, and contractors love to talk about the technical side of their projects...
...but when it comes to winning new business, that’s not what prospective clients care about.
In this episode of Breaking BizDev, John Tyreman sits down with Leslie Blaize, a freelance writer and Certified Professional Services Marketer, to uncover what’s broken about storytelling in the AEC industry and how firms can fix it. In this conversation, Leslie and John discuss:
• Why case studies too often collect dust instead of driving sales
• How real client stories create emotional connection — and social proof
• Practical ways to collect, save, and reuse stories across proposals, interviews, and marketing
• How to make your client the hero of the story (and your firm the trusted guide)
• Why authentic stories will matter even more in the age of AI
If your firm says it “understands clients,” but can’t show it, this conversation is your playbook.
Connect with Leslie: / freelance-writer-architecture-engineering-...
#storytelling #marketing #sales #businessdevelopment #aec #architecture #engineering #construction #writing #contentmarketing
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