Overcoming Challenges in Creating a Clean Vegan CPG Brand

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In this episode of the Rectified Podcast, we are joined by Tamar Panossian, co-founder of 57 Végan. Tamar shares the fascinating story of how her mother's Mediterranean restaurant transitioned to a thriving vegan establishment.

Discover the innovative recipes, business challenges, and the journey of getting their vegan products onto the shelves of major grocery stores.

Tamar also gives insights into working with limited funds, managing a family business, and the upcoming rebranding and expansion of their product line. Tune in to learn about the perseverance and passion behind 57 Végan's success.

00:00 Introduction and Guest Welcome
00:28 The Origin Story of 57 Végane
01:15 Transition to Vegan and Business Growth
03:44 Challenges and Lessons Learned
06:27 Marketing Strategies and Distribution
15:41 Working with Family
18:11 Target Audience and Market Perception
24:10 Team Dynamics and Future Plans
27:19 Conclusion and Final Thoughts

57 Végane Website: https://57vegane.com/
57 Végane on Instagram:   / 57vegane  

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