Ep

What does it mean to pursue authenticity in science, wellness, and life?
In this episode, the Contessa sits down with longtime friend and jewelry industry leader Danny Shaftel, whose family founded Shaftel Diamonds in 1978, to talk about his latest venture: Proliven Labs.

Born from a frustration with inconsistent sourcing and lack of transparency in the peptide world, Danny created Proliven Labs to raise the standard for research-grade peptides—focusing on quality, small-batch sourcing, and third-party verification. Together, we unpack the “Peptides 101” basics, their role in skincare, wellness, and performance, and how to separate fact from hype in a crowded industry.

We also explore Danny’s deeper journey of purpose—how reflecting on ikigai (the Japanese concept of purpose and fulfillment) shaped his mission, and why authenticity, community, and connection remain his guiding principles both in business and life.

From gemstones to peptides, Danny’s story reminds us that the pursuit of quality and truth never goes out of style. Whether you’re curious about wellness innovations or simply need a dose of inspiration to commit to your own purpose, this conversation is full of insights you won’t want to miss.


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