New AUDI E5 Sportback Concept - AUDI Brand Debuts its First Model

Marking the beginning of a new chapter for Audi’s premium New Energy Vehicle brand AUDI: the first production model – the AUDI E5 Sportback – made its debut at the Volkswagen Group Media Night ahead of Auto Shanghai 2025. It is set to enter a market that is powering the transformation of the global automotive industry.

The new brand AUDI – spelled in capital letters, without the four rings – stands for a shared DNA but clear differentiation. It marks the beginning of a new era for the company in China, ensuring rapid response to the evolving demands of the Chinese market.

Tuned by Audi’s research and development center in Germany, the AUDI E5 Sportback embodies Audi’s legendary driving dynamics, reimagined for the electric era. Accelerating from 0 to 100 kilometers an hour in as little as 3.4 seconds, the E5 is available in four fully electric variants featuring either rear-wheel or quattro all-wheel drive at power outputs of 220, 300, 425, or 579 kilowatts.

Designed to balance exhilarating dynamics with everyday usability, a battery capacity of up to 100 kilowatt-hours enables a maximum driving range of 770 kilometers; thanks to ultra-fast 800-volt charging, the car can replenish 370 kilometers of range in just 10 minutes.

Following the E5, two more all-electric AUDI models will be launched in 2026 and 2027, as a continuation of Audi’s largest ever product initiative. As a new expression of “Vorsprung durch Technik,” AUDI represents an exciting next chapter and a bold leap into the future of mobility.

Source: Audi

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