Value-First Automation with Ryan Ginsberg - Why Automate (and Why Not)

Everyone's asking "How do I automate this?"

Nobody's asking "Should I automate this?"

The automation capability explosion is here.

HubSpot Breeze just made automation accessible to everyone. You can build workflows in minutes. AI can generate logic automatically. The barriers to automation have essentially disappeared.

But here's the question nobody's asking:
Should you automate everything you can automate?

Because I'm watching organizations automate their way into chaos.
200+ workflows built over time. Different teams solving different problems. Each workflow made perfect sense when someone built it.
But collectively? Nobody can see the whole system anymore.

You're one change away from breaking something critical—and you won't know until a customer tells you something's wrong.

That's why Ryan and I are launching Value-First Automation.

Episode 1: WHY AUTOMATE (And Why Not)

We're exploring the question everyone's avoiding:
→ When does automation create value vs. destroy it?
→ What deserves automation vs. human attention?
→ Why are we automating relationship moments?
→ How do you govern what you can't see?

Join us live or save this post and watch the recording.

Let's talk about automation capability vs. automation strategy.

P.S. See what's hiding in your automation portfolio (free, 30 seconds): workflowauditpro.com