How to Lower CPA for Your Programmatic Campaigns

If you work in a performance-based ad agency and getting low CPAs for your campaigns is a constant challenge, this video is for you.

Your clients want to pay you the cost per action and don’t want to hear anything about impressions and clicks. Yet, you run programmatic ads that do not support the CPA model. What can you do to pay affordable CPM/CPC to publishers and drive conversions that meet your client’s target cost per action?

In this video, you’ll learn three media buying optimization strategies and how to put them into action using a DSP platform that can reduce your CPA on autopilot.

00:00 Pitfalls of buying from CPA ad networks
01:07 What exactly is CPA (cost-per-action)
01:21 How to track actions before optimizing your campaigns
01:59 Three strategies to reduce CPA on autopilot
02:30 Rule 1: Blacklist media with disengaged audiences
03:20 Rule 2: Minimize expensive conversions
04:17 Rule 3: Maximize cheap conversions
05:17 How to Link CPA auto-optimization to your campaigns

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📚Prefere reading? Check out our article on how to choose buying model → https://epom.com/blog/ad-server/cpm-c...

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