How To Optimize A Google Ads Search Campaign (Full Tutorial For 2025)

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How To Find Winning Keywords:
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Spending money on Google Ads but not seeing results?

In this video, I’ll show you the exact process I use to optimize a Google Ads search campaign — the same system I’ve used while managing over $50 million in ad spend.

You’ll learn how to improve ad relevance, lower your cost per conversion, and avoid common mistakes that drain your budget.
We’ll cover everything from:
• How to analyze your ad copy and conversion rates
• What to check in device/location/audience bid adjustments
• Which keywords to pause (and how to replace them)
• The most important part of optimization: negative keywords
• And whether you should be using search partners

Whether you're managing campaigns yourself or just want to understand how the pros optimize performance — this video will give you a repeatable framework you can use.

Timestamps:
0:00 Intro
1:32 Overall Performance Check
3:55 Ad Status
7:34 Ad Conversion Rates
9:01 Device Bid Adjustments
12:34 Location Bid Adjustments
15:05 Audience Bid Adjustments
16:25 Keyword Performance
20:38 Search Terms
27:25 Search Partners
29:59 Outro

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