Episode 297: Your Story Is Your Currency in Business

What if your story is the one thing that changes everything in your business?

On Grow Your Business and Grow Your Wealth, Gary Heldt sits down with media visibility expert and Cre8tive Con founder Julie Lokun for a powerful conversation about the real drivers of visibility. Julie shares how she moved from journalism to law to entrepreneurship and discovered that every business grows when its story is clear, confident, and consistently shared. She explains why earned media beats paid ads, why your digital footprint matters more than ever, and how any entrepreneur can begin simple PR steps without a big budget. Julie also breaks down crisis transparency, confidence on camera, and how a strong story becomes your biggest competitive advantage.

Key Takeaways
• Your story is the strongest part of your brand
• Earned media builds trust faster than paid promotion
• Visibility grows through clarity and repetition
• Transparency wins during a crisis
• Every business owner can start PR today

Visibility Tools Julie Recommends
• Google Alerts shows where your name appears online
• Google Trends highlights what topics are heating up
• MUCKRACK helps you find journalists in your niche
• Twitter is a prime place for journalist requests using journorequests or journorequest
• Featured connects publishers with expert voices
• Help a Reporter Out HARO connects journalists and sources
• Qwoted helps reporters find reliable experts
• Blogging on your site and on Medium strengthens your authority and digital footprint

Guest Quote
“Your voice is your currency. When people see it clearly, everything changes.”

Call to Action
Explore Cre8tive Con at cre8tivecon.com and reach Julie at ⁠[email protected]⁠
Catch the latest episodes of Grow Your Business and Grow Your Wealth on your favorite podcast platform.