Google Ads | Creating Experiment Campaigns to Make More Informed Decisions

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Creating experiment campaigns in google ads is very important and for two reasons. One, you don't want to make a small tweak in a certain area and wait for weeks to see its impact. Experiment campaigns allow you to run different versions of the same campaign and compare performance. Second, Google Ads is a highly complex platform, and if you start testing options and settings at different levels, from Account to Campaign to Ad Group to Ad and Keywords, it's going to make the process all the more convoluted. Instead, you may set up your original campaign, and for testing purposes run different experiment campaigns to isolate the impact of individual changes you're making at any level. The experiment shares your original campaign’s traffic (and budget) and lets you test changes to your campaign so you can make more informed decisions on which tactics give you a better return on investment.


Watch this video to see how experiment campaigns work within Google Ads and how you can set them up for your account.

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