The 2026 New Home Market Opportunity Agents Keep Missing

In today’s Daily Brief, we’re cutting through the headlines to find the truth in the 2026 real estate market. From Newsweek’s warning to buyers to a massive new proposal involving 401(k)s for down payments, we cover what you need to know to stay ahead.


In this Daily Brief:
Common Buyer Mistakes in the Current Market
The 2026 New Construction "Rare Opportunity"
The Truth about Using Retirement Funds for Real Estate
Social Media Strategies that Actually Convert

Timestamps:

00:00:00 - Welcome and Introduction: Cutting Through the Noise
00:01:03 - Article 1: Top 3 Mistakes Buyers are Still Making
00:02:25 - Mistake #1: Failing to Secure Pre-approval
00:05:07 - Mistake #2: Underestimating Closing Costs
00:06:51 - Strategy: Using Net Proceed Sheets for Buyer Clarity
00:08:25 - Mistake #3: Allowing Emotions to Drive Decisions
00:10:08 - Strategy: The "Walk-Away Number" and Structure
00:13:00 - The Systemic Issue: The Lack of Financial Education
00:14:58 - Action Items: Buyer Consultation Audits and Comparison Sheets
00:19:06 - Article 2: 2026 New Home Market – A Rare Opportunity
00:22:41 - Chief Economist Robert Dietz’s 2026 Outlook 00:24:21 - Widespread Builder Incentives and Rate Buy-downs
00:28:37 - Why Townhomes and "Light Touch Density" are Trending
00:30:06 - Right-sizing: The Shift Toward Smaller, Affordable Homes
00:31:34 - Action Items: Builder Inventory Audit and Maintenance Comparisons
00:34:31 - Article 3: Floating the 401k Withdrawal Plan for Down Payments
00:37:51 - Potential Economic Impact and Unintended Consequences
00:41:31 - Action Items: Partnering with Financial Planners for Q&A
00:45:11 - Article 4: 4 Social Media Mistakes Costing You Clients
00:47:01 - The Consistency Trap: Visibility vs. Authority
00:50:58 - When Trends Stop Serving Your Brand
00:52:32 - The Professionalism Gap: Your Social Media as a Digital Resume
00:56:30 - Auditing Engagement: Does Content Drive Inquiries?
00:59:04 - Action Items: The 80/20 Content Rule and Digital Rapport
01:04:08 - Closing Remarks and Schedule Updates


Articles mentioned:

https://www.newsweek.com/housing-mark...

https://www.nar.realtor/magazine/real...

https://www.realtor.com/news/real-est...

https://www.inman.com/2026/01/15/4-co...

https://www.realestatebusiness.com.au...


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