SEO Copy That Converts (Module 1 Class 5)

How to Write SEO Copy That Ranks – Strategy, Keywords & Updating Content

In this video, we explore SEO copywriting — what it is, how to do it well, and why it’s essential for ranking and driving the right traffic.

You’ll learn how to write content that’s not only keyword-optimized but also engaging, user-focused, and strategically structured. We’ll cover when to update existing content, how to integrate keywords naturally, and how to use tools like Google Search Console to improve performance over time.

⏱️ Lesson Guide (Timestamps):
0:00 What is SEO copywriting and why it matters
0:06 How does quality content attract traffic?
0:24 Why keyword research must guide your content
0:36 Should you update content or create new?
2:15 What if your main keyword doesn’t show up naturally?
3:20 How do secondary keywords help rankings?
4:40 How to track performance with Google Search Console
6:30 How to focus your writing around one topic
8:10 What happens when you rank for related keywords?
10:30 Why picking one keyword leads to broader visibility
12:00 How Google understands your page’s purpose
13:00 Why every blog post adds long-term value to your SEO
14:10 Wrap-up and how to check keyword success

🧠 What You’ll Learn:
What makes SEO copy different from regular writing

How to pick the right keyword for a page or blog post

When to update content vs. creating something new

Why Google cares about structure and topic relevance

How to get more out of your existing content

How to use SERPs and Search Console to refine your writing

#SEOCopywriting #ContentMarketing #SearchConsole #SEOstrategy #OnPageSEO

Whether you’re new to writing for search or optimizing existing content, this video will show you how to write smarter and help your site rank higher.

🌟🎁✨ 📕 FREE data-driven SEO Course:
📕 https://knowhowmarketinglab.com/seo-r...

🫶 Stay In Touch 🫶
📋   / pipseymour  
📋   / seymour-digital-media  
🐦   / pipseymour  
🎬    / @seymourdigitalmedia  
🖼️   / seymourdigitalmedia  

✅ Join Business Marketing Mixer Free Group:
  / 728591420619178  

✅ Private SEO + Google Ads Group Membership:
  / 1441719369315506  

📌 Brought to you by Seymour Digital Media & KnowHow Marketing Lab
🗺️ https://www.knowhowmarketinglab.com
📘   / seymourdigitalmedia