Want to know how to sell more on Amazon Europe? Interview with successful Amazon Seller Gavin Finch

In this interview, Gavin Finch from Dirtbusters shares some brilliant insights into his own business journey selling on Amazon Europe. There are also some great tips for brands thinking about selling on Amazon EU.

Top 3 takeaways.

· Get your product offering right in the UK first then choose key products to sell in the EU. Gavin claims this strategy has worked so well that his product sales on some lines are higher now than in the UK.

· Get your Unit cost pricing right. This is crucial for you to protect your margins and ensure profitability. Dirtbusters worked hard; analysing data, measuring production costs and calculating fixed and variables to ensure they priced their products accurately from the beginning.

· Know your top 20-30 product sellers in each country and keep them well stocked. Amazon punishes you if you don’t maintain inventory – you won’t be listed and another seller will quickly take your place. These key product lines make up 89% of Dirtbusters sales so maintaining inventory is essential.

********************

TIMESTAMP/NOTES HIGHLIGHTS:

00:00 - Gavin Finch CEO of Dirtbusters tells us how he began his business
03:30 - What pushed Dirtbusters to go on to Amazon at the time?
05:04 - Why did Gavin choose Amazon Europe as an export sales channel?
07:30 - Overcoming Brexit: Registration/Admin/VAT problems on Amazon marketplaces.
08:47 - What helped Gavin grow on Amazon EU? How Sell Beyond worked with Dirtbusters to get 400% growth😊
12:40 - How Dirtbusters avoided pausing his EU export and overcome Covid & Brexit challenges.
17:11 - Overview of new AMZ European Fulfilment Network (UK to EU stock) & importance of ALWAYS being in stock for your organic ranking on Seller Central
25:04 - Why you must optimise your Amazon UK listings first (pictures/titles/bullets/A+) before any EU translations.
32:34 - Pay Per Click Advertising on Amazon: the importance of sponsored brand placement and sponsored products for new product launches & big sellers.
35:07 - What else is part of Gavin's recipe for success on Amazon Europe? A review of practical and logistics specs companies must think of.
44:54 - Why Gavin imports into Europe through the Netherlands and uses VAT payments which are deferred until the product sells.
46:46 - Calculate costs of shipping to Europe: cost for shipping palettes from UK to Germany (the least expensive EU country with Netherlands.
47:21 - Importance of calculating your total cost (goods/shipping/taxes/AMZ fees) for a real margin.
51:05 - Final question from the audience: new IPR requirement rules for recycling/disposal of your goods (fees& registration number).
54:52 - Recap of the top tips to stand from the crowd on Amazon UK & other marketplaces on Amazon Europe.

To learn more about why the EU is a major opportunity for ambitious brands read our blog
https://www.sell-beyond.com/amazon-co...

Want to know how to sell better on Amazon EU or thinking about starting? Connect with Sell Beyond and let’s start an informal chat.



********************

BUILD A BETTER AMAZON BUSINESS WITH SELL BEYOND

If you are interested in learning more about Sell Beyond and how we can help you drive profitable growth on your Amazon Seller Central or Vendor Central business in the UK, EU and USA, please take a look at the website: https://www.sell-beyond.com

ABOUT US: https://www.sell-beyond.com/about-us/

GROW ON AMAZON EUROPE: https://www.sell-beyond.com/grow-on-a...

FANCY A CHAT TO FIND OUT MORE? https://www.sell-beyond.com/contact-us/

********************

PLEASE SUBSCRIBE ​

Hope you enjoyed this video. If you'd like to get more Amazon tips then use the playlist here:    • How can YOU take your Amazon business to t...  

#SellerCentral #Amazontutorial #Amazon

​PLEASE REMEMBER TO SUBSCRIBE AND TURN ON NOTIFICATIONS TO BE THE FIRST TO KNOW WHEN NEW VIDEOS GET RELEASED.

​********************

JOIN SELL BEYOND ON SOCIAL MEDIA:

LinkedIn:   / sellbeyond  

Facebook:   / sellbeyond