7 tips to improve open rates on your marketing email nurtures

Email fatigue is real—and it’s hitting B2B marketers hard in 2025.

With inboxes flooded by AI-generated outreach, outdated content, and automation overload, it’s no wonder open rates are tanking. So what can you do to stand out and stay relevant?

In this episode of Closing Time, we’re joined by Jack Kosakowski, CEO of Creation Agency (U.S.), who shares 7 practical tips to revive your marketing email nurture strategy. From smarter segmentation to more tactical content and tech stack hacks, this episode is packed with actionable ideas to help you build emails people actually want to open.

Your email list is a competitive advantage—if you treat it like one.

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Connect with Jack Kosakowski:
  / jackkosakowski1  

Connect with Val Riley:
  / valerie-riley-marketer  

00:00 Introduction
00:38 Diminishing returns
01:54 Shorter nurtures, stronger impact
03:12 Providing value at scale
05:38 Checking in
07:38 The importance of email marketing
10:26 Surviving the unsubscribe surge
12:48 Leveraging sales email software
14:28 When to add prospects

#marketingnurtures #emailmarketing #b2bmarketing