Year In Review: How New Mexico Beef Council Built Connections from Balloons to Classrooms

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We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride.

• Launching a New Mexico Beef hot air balloon with Zia approval
• Starting a podcast to bridge ranch and table
• Extending the Sports Nutrition Game Plan through NMAA
• Practical fueling tips for student athletes on the road
• Farm tours for dietitians and health sciences students
• Photo contest showcasing ranch life across the state
• Beef grant expansion from 17 to 55 schools
• Teaching beef cookery and nutrition in classrooms
• Community engagement at state basketball in The Pit
• Stewardship of producer dollars and board-led priorities
• Upcoming KOB4 cooking competition series
• Balloon Fiesta debut and ongoing outreach


This podcast covers the fiscal year from July 1, 2024 to June 30, 2025.

If you would like more information, please visit nmbeef.com





Dion's is has a new menu item! Try their Green Chile Bacon Cheeseburger Pizza today.


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Stay connected with us — follow @NMBEEF on TikTok and Instagram, New Mexico Beef Council on Facebook and visit nmbeef.com for recipes, nutrition info, a local beef directory and more.