The Average Six-Figure Creator Has Only 4,000 Email Subscribers

Not all followers are created equal. The Kajabi team pulled together questions from creators across social media and sat down to answer them using data from over 100,000 creators on the platform.

The biggest myth? That you need a massive social following to build a six-figure business. The data shows the average six-figure creator on Kajabi has 1,000-10,000 followers and about 4,000 people on their email list.

In this Q&A episode, Kajabi President Ahad Khan and VP of Marketing Allie Fernando cover:
Why email ownership matters more than follower count (and what happens when platforms shut you out overnight)
How to monetize a social media audience (and when entertainment content doesn't translate to revenue)
The commonalities between creators who make the most money (hint: they just get started)
Why successful creators treat their business like a legitimate business (lifetime value, retention rates, not just virality)
Optimal course pricing strategy (and why most creators underprice themselves)

Featured creators mentioned:
Dominique Broadway: $15-16M business with 150K Instagram followers
Justin Welsh: Methodical funnel approach on LinkedIn
Oren John: Perfect blend of creativity and business thinking
Avery Smith: Got locked out of LinkedIn overnight, lost his entire top-of-funnel

Ready to build your own creator business? Join the free 7-Day Business Buildout Challenge: https://bit.ly/4oKjLtY

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