Why B2B Needs Its Own Social Media Platform– Adi Krysler – Oktopost

In this episode of Marketing B2B Tech, host Mike sits down with Adi Krysler, the VP of Marketing at Oktopost. They dive deep into the world of B2B marketing, exploring Adi's journey from journalism to leading marketing efforts in various companies, including startups and large enterprises like SAP.

Adi shares insights on why Oktopost focuses exclusively on B2B, highlighting the unique challenges and opportunities in this space. Discover how Oktopost's unified B2B social suite empowers companies to manage their social presence, engage employees as brand ambassadors, and track meaningful analytics that connect social activity to real business outcomes.

The conversation also touches on the importance of employee advocacy, the balance between brand awareness and demand generation, and the evolving role of marketing leaders in a rapidly changing landscape. Adi emphasizes the need for marketers to speak the language of business and stay curious in their careers.

Whether you're a seasoned marketer or just starting out, this episode is packed with valuable advice and insights to help you navigate the complexities of B2B marketing.

Key Topics:

Adi's career journey and passion for B2B marketing

The unique value of B2B social media platforms

How Oktopost helps companies leverage employee advocacy

Balancing brand awareness with demand generation

The future of B2B marketing and the role of technology

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