In the Driving Seat by Brand Pretorius - We Read For You
Автор: Stellenbosch Business School Executive Development
Загружено: 2013-05-31
Просмотров: 1385
Brand Pretorius not only played a key role in establishing Toyota as the market leader in the 80s, but was also instrumental in turning around the McCarthy Group. In the Driving Seat is Brand Pretorius's first book and although it is not an autobiography it does cover his childhood years and give an account of his career. He shares both personal and business lessons in a frank and honest manner that touches the heart.
The book covers the philosophical side of leadership, as well as the key to successful execution. The core message is that leadership is all about character, influence and contribution for the good of all.
This session of We Read For You, was presented by Brand Pretorius.
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