LinkedIn Thought Leader Ads for Newsletters

Recently, LinkedIn Ads expanded what existing content you can use with Thought Leader ads. Now you can promote articles from individuals' newsletters. This video will show you how to set up a newsletter in LinkedIn. Then we'll walk through how to set up a Thought Leader campaign using a newsletter article as your ad copy.

0:23 - How to Create a Newsletter for an Individual
2:24 - Matching the Business and Individual Profiles to Use Thought Leader Ads
2:53 - Creating a Thought Leadership Campaign for Newsletter Promotion
4:50 - Thought Leadership Ad Creation
6:20 - Preview of Thought Leadership Ads Before Publishing
7:32 - Reviewing Metrics of a Thought Leadership Ad Once It’s Live

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