UTM Parameter Tracking Fundamentals and Best Practices

UTM Parameters help marketers track performance from their campaigns in a single, third party platform. They're not too complicated, but they can get messy if you're not careful. In this video, we'll walk you through some fundamentals and best practices to keep in mind while setting them up.

1:04 - UTM Parameter Tracking Fundamentals
1:33 - Example Landing Page URL with Tracking and Formatting
2:43 - Structure of UTM Parameters
3:33 - Applying UTM Parameters in Google Ads and Facebook Ads Platforms
4:46 - Example of Google Analytics Source/Medium Report
5:18 - What are the Five UTM Parameters?
6:03 - UTM Source Rundown
7:30 - UTM Medium Overview
8:42 - UTM Campaign Naming Considerations
9:40 - UTM Term Functionality
10:43 - UTM Content Options
11:35 - Best Practices and Considerations for UTM Parameter Tracking
11:48 - Importance of Consistency with UTM Tracking
13:59 - Formatting & Capitalization Considerations for UTM Reporting
14:57 - Consider Using Dynamic UTM Tracking Where Possible

#utmtracking #utmparameters #utmparametertracking
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