Year End Giving Secrets: Build Relationships That Last

Ready to boost your year end giving? This video breaks down the giving journey step-by-step, offering insights for nonprofits to maximize their impact. Learn how to effectively engage donors and create a successful fundraiser. Don't miss out on these actionable tips for nonprofits!

Most nonprofits lose 8 out of 10 first-time donors after just one gift. But your year-end giving campaign can change that. In this video, we’ll walk through a proven donor journey strategy that helps you re-engage past donors, strengthen relationships, and build lasting loyalty.

You’ll learn how to:
• Identify LYBNTY donors (last year but not this year)
• Use personalized gratitude-driven messaging
• Share impact stories that inspire
• Create urgency with gamified year-end appeals
• Sustain donor relationships into January and beyond

This approach is part of the Smart Steward Method, focused on relational fundraising instead of transactional giving.

👉 Sign up for our free 7-day Fundraising Bootcamp: https://hubs.li/Q03L4Z5k0

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⏱️ Chapters
00:00 – Why most donors don’t give again
01:20 – Focus on what matters most
02:00 – Donor journeys & the Smart Steward Method
03:30 – Purpose of year-end giving plan
04:30 – Identifying LYBNTY donors
06:00 – Personalizing outreach in November
07:00 – Sharing success stories in December
08:00 – Making the year-end ask (matching gifts & challenges)
09:00 – Creating urgency in final weeks of December
10:00 – Continuing engagement in January
11:00 – Messaging tips: gratitude, storytelling, and invitations
14:00 – Gamifying year-end giving & creating urgency
16:00 – Thanking donors and sustaining relationships
18:00 – Next steps: Bootcamp & more resources