Breaking the Sound Barrier: Jo Stanley and Australia's First Women-Focused Radio Network

In this episode of The Jasper Blueprint podcast, Bessi is joined by Jo Stanley, a trailblazer in Australian radio who discusses her latest venture in breaking the sound barrier, Broad Radio—the first-ever radio network for women in Australia. Jo talks about her journey from being a successful radio host to a startup founder, emphasising her mission to amplify women's voices in an industry that has predominantly overlooked them.

Jo highlights the significant gender disparities in radio, citing only 27% of voices are women, and how Broad Radio seeks to address this imbalance by embracing a diverse range of perspectives. She discusses challenges and surprises encountered in launching a new media platform, along with the strategic blend of live radio and podcasts to reach and engage audiences effectively. Jo also delves into the core values driving Broad Radio and the innovative structures she has implemented to ensure the platform's authenticity and relevance.

Also in this episode:
Broad Radio was created to address the lack of women's voices and representation in the radio industry.
The importance of active listening and understanding the audience to create engaging and meaningful content.
Exploring bold ideas and inviting diverse perspectives are central to Broad Radio's mission to enrich the media landscape.
Community engagement and support are crucial for the platform's growth and long-term impact.


About Jo Stanley
Jo is a performer, writer, podcaster, broadcaster. Her 20 year career in radio included 2 record breaking, number 1 breakfast shows which makes her one of Australia’s most successful radio hosts. Jo launched Broad Radio – Australia’s first radio network for women, and a platform that amplifies the full diversity of women’s voices. Jo is a fierce advocate for gender equality. In support of these issues, she is a patron for Lighthouse Foundation and Wellsprings for Women, and an ambassador for Left Write Hook and Fitted for Work.

Connect with Jo
Download the Broad Radio app: https://broadradio.com.au/get-the-app/
Linkedin:   / realjostanley  
Website: https://broadradio.com.au/

Timestamps:
0:00 Amplifying Women's Voices Through Broad Radio
5:41 Empowering Women Over 40 in Radio
8:09 The Impact of COVID on Content Creation and Technology
10:46 Revolutionizing Radio With Diverse Voices and Hybrid Platforms
18:08 Transitioning From Radio Host to Business Founder
23:12 Diverse Voices and Storytelling in Radio and Podcasts
33:34 Balancing Diverse Opinions While Upholding Feminist Principles
37:26 Balancing Familiarity and Innovation in Audience Engagement
43:07 Building Engaged Audiences for Sustainable Radio Media Success
47:37 Building Community and Vision in Women's Media

---------------------------------------------------
Welcome to the official home of the Award-Winning Entrepreneur, CEO, Coach, Co-Founder of Benefit Capital and Global Leadership Consultant : Bessi Graham on YouTube!

With 25 years’ experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me unparalleled perspective. In this channel, we chat with and about established business leaders ready to explore what it takes to build a robust business in a rapidly changing operating environment. We explore actionable steps you can take to strengthen the financial stability of your business. Shifting from business as a zero-sum game to one which merges money and meaning to leverage the competitive advantage your business has been missing.
---------------------------------------------------
Learn How Making Everyday Business Decisions Can Impact The World Positively:
https://bessigraham.com/making-everyd...
---------------------------------------------------
📲 Listen & Subscribe To The Podcast: The Jasper Blueprint with Bessi Graham For More Ways We Can Start Bringing The Idea Of Making Money and Doing Good Back Together:
https://link.chtbl.com/BSAI
Apple Podcasts ▶️ https://podcasts.apple.com/us/podcast...
YouTube ▶️    / @bessigraham8839  
Spotify ▶️ https://open.spotify.com/show/7JO5Jgd...
Smart link ▶️ https://link.chtbl.com/BSAI

---------------------------------------------------
📲 Connect With Bessi Graham:

Website ▶️ https://bessigraham.com/
Facebook Group▶️   / mergingmoneyandmeaning  
Linkedin ▶️   / bessi-graham-48a31323  
Instagram ▶️   / bessigraham  

 #leadership #fulfillment #visionaryleader #entrepreneur #impact #vision #forentrepreneurs #buildabusiness #impactfulbusiness #BessiGraham