Copy This Content Strategy, It'll Blow Up Your Business

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Guest: ‪@LukeBarnattOfficial‬


(00:00) Preview and Intro
(02:34) Why Luke Went All In on Content
(05:56) Building an In-House Content Team
(12:58) Luke’s Fitness & Lifestyle App
(15:39) Helping Men Build Confidence
(19:45) What “Winning” Means for Luke
(21:47) UK’s Collapse and Masculinity Crisis
(26:52) Why Pain Is Essential for Growth
(30:30) Leaving Your Comfort Zone
(33:21) Why Luke Quit Drinking Alcohol
(36:07) Becoming the Master of Your Own Destiny
(40:05) How to Build the Right Team
(45:06) Why Most People Need Coaching
(46:44) What 20 Years in MMA Taught Luke About Coaching
(54:21) Why Energy, Not Skill, Wins Fights (and Life)
(55:53) Why Delusion Can Be a Superpower
(59:50) How to Build a Bullet Proof Mindset