FYM Ep. 52 - Building B2B Trust in the AI Era: Lessons from GTM Leaders

In this insightful episode, Arti Sharma talks with Shira Abel, CEO of Hunter & Bard and creator of the Perception Formula, to unpack why your audience's perception can make or break your business.

This episode covers:
🔸The 4 H's of the Perception Formula: Heuristics, Hormones, History, and Heritage
🔸How emotional triggers (like cortisol & dopamine) impact buying decisions
🔸The hidden power of brand mindshare—and how to earn it
🔸How AI is changing marketing trust and discoverability
🔸Why human-first storytelling still wins in an AI-driven world

Whether building a brand or scaling a startup, this episode delivers timeless strategy and practical insights to elevate your GTM game.

👉 Don’t miss this one—especially if you think branding is just “fluff.”

#MarketingStrategy #BrandPerception #AIinMarketing #GTM #StartupGrowth #MarketingPodcast