Understanding conversational search and SEO

The video discusses the concept of conversational search and its implications for SEO strategies. It highlights how AI-driven search has evolved to provide more detailed responses to user queries, emphasizing the importance of structured data and search optimisation. The speaker explains that businesses can connect with their audience by effectively answering the queries people are asking on search engines like Google. Additionally, the video touches on the role of search listening and rich snippets in enhancing visibility. Overall, it encourages businesses to provide comprehensive information to improve their chances of being found online.