E52 - GROWING A BUSINESS FROM ZERO AND DOING SOMETHING GOOD FOR THE WORLD | Cole Tenney

In this episode of The 1% Edge, host Carlos Nouche sits down with Cole Tenney, President of Woobie, to discuss what it takes to grow a mission-driven business from zero—while making a meaningful impact in the world.

Cole shares his journey from military service to entrepreneurship and explains how Woobie helps veterans navigate the complex VA benefits system to receive the benefits they’ve earned. One of the most eye-opening insights: nearly two out of three veterans don’t receive their VA benefits, often due to lack of education and an overwhelming claims process.

The conversation covers entrepreneurship, business growth, hiring the right team, leveraging technology, and maintaining focus while scaling—all through the lens of supporting veterans and improving mental health outcomes.

This episode is a must-listen for founders, veterans, and anyone interested in building a purpose-driven business that delivers real outcomes.

🇺🇸 Topics Covered

VA benefits and why most veterans don’t receive them

Growing Woobie from idea to impact

Transitioning from military service to entrepreneurship

Leveraging technology to simplify complex systems

Hiring veterans and building strong teams

Business growth challenges and leadership lessons

Focus, discipline, and long-term success

Mental health, hobbies, and personal development

💡 Key Takeaways

Woobie helps veterans access the VA benefits they’ve earned

Nearly 2 out of 3 veterans never receive benefits

The VA claims process is complex and misunderstood

Hiring experts was critical to scaling Woobie

Technology can streamline outdated systems

Focus and discipline are essential for growth

Veterans bring a powerful work ethic to business


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Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn:   / cnouche  

Visit Carlos Nouche’s website here: https://carlosnouche.com/

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The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.