Shea Moisture JBCO Strengthen & Restore Leave-In Conditioner - What is in the product and function

My series continues to give you the break down of the ingredients in you hair products. Knowing exactly what each product is and does will let you know what that product does.

Learn what the ingredients are in Shea Moisture JBCO Strengthen & Restore Leave-in conditioner and what is the main intentions of the product.

Video Timestamp
0:00 - Intro
1:41 - How to read a product label
4:10 - List the first 9 ingredients in SM JBCO Strengthen & Restore Leave-in Conditioner
5:24 - Define each ingredient and the function
12:13 - The benefits of each ingredient

How to read an INGREDIENTS' LABEL
Ingredients are listed on the back of a product in concentration of highest to lowest. 1st ingredient is usually water, which takes up to 50% to 80% concentration of the product, followed by the other ingredients in descending order of concentration, with the 3 to 5 ingredients taking up the remaining bulk of the product, followed by the remaining 10-15 ingredients having 1% or less concentration and not required to be in any specific order.

Certain ingredients perform certain functions and so the concentration of each ingredient may differ and not reflect it's importance., such as preservatives having 1% concentration, but important in preventing bacteria and mold growth.

Ingredients are broken down into 3 categories
1. Active - the main ingredients are within the first 3 ingredients, because they make up 80% - 90% of the product's formulation
2. Base ingredients are within the first 5 ingredients, which help with creating the product's consistency and texture, such as the emulsifiers, emollients, thickeners and silicones
3. Aesthetic ingredients are the next 10 - 20 ingredients (excluding the preservatives) that include the ingredients featured on the front label, but will not be supported by the INGREDIENTS' LABEL as having a function in how the product works. These are marketing claims with no merit.

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Wearing your hair natural, you should determine your hair's porosity. Why? Because you will then know what products are best for your hair and the best regimens to apply.

After you've determined your hair's porosity, then you need to be aware of your local area's DEW POINT in order to combine the best products and regimen together.

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Stay tuned for my next my Ingredients Breakdown video

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