Turning Hoardings into Analytics Wonders | Deepti Sharma | TEDxManipalUniversityJaipur
Автор: TEDx Talks
Загружено: 2019-02-01
Просмотров: 12504
Deepti talks about how the setbacks in her life gave her the courage to take the risk of moving into the business world. She speaks about how every failure is important on the path to success, as each one of them gives us a new reason to not fail again. Since childhood, Deepti Sharma was curious about new business ideas, and was yearning to become an entrepreneur.
She pursued her CA and worked with firms like Ernst & Young, but her entrepreneurial spirit never let her feel settled. After two years, she quit her job to start something of her own. She started her journey online startup failed miserably. Instead of losing hope, she used the stumbling blocks in her life as a learning which made her much more willing to take risks.
While travelling across India, Deepti noticed several hoardings and out-of-home media were empty. Research showed very few provided any analytics to an advertiser, and that there was no on-demand platform for brands to find the right hoardings. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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