Intellectual Property: Building Your IP Strategy

“If not properly created, protected, and used, IP assets can be lost.”
– Peter McDermott, partner, Banner and Witcoff

For new companies with intellectual property assets, it is critical to understand the importance of such assets and how to integrate an IP strategy with the business strategy.

THIS VIDEO CAN HELP ANSWER:
How should I think about IP strategy?
What are the consequences of ignoring IP assets?

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