IYKYK: Behind the Beauty feat. ReEvolve Radiance Locking Primer

Where clean innovation meets superior performance. A new series that dives deep into the inspiration, ingredients, and clean science that goes into our skin-loving beauty.

Starting with the primer that Rose-Marie Swift swears she never wanted to make—and now can’t live without.

Shop ReEvolve Primer https://bit.ly/41meiy7
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In our quest to create groundbreaking clean beauty with skin-loving ingredients and undeniable expertise, our standards are high—and have been since we launched in 2009. A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. #rmsbeauty #cleanbeauty #IYKYKrms



Skin-Loving Ingredients
Our products are formulated using raw, food grade, certified organic, wildcrafted and naturally derived ingredients. We are also in constant pursuit of new technologies to up the clean beauty ante and provide even greater efficacy and innovation, and they must always meet our rigorous safety standards and testing.
Have questions? Get FREE beauty tips and makeup consultations from our in-house experts.


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