How to Get More Referrals for Your Small Business | With Ted Reiniger

Join Ted Reiniger, Chief Customer Officer at Silver Lining, for an in-depth session on how small business owners can generate more referrals, communicate their value effectively, and build trust-based growth strategies.

In this interactive session, Ted walks Small Business Owners through the step-by-step process of creating a referral list — from identifying your ideal clients and loyal customers to reaching out to friends, family, and professional networks. You’ll learn:

✅ How to craft personalized referral messages that get responses
✅ Why persistence and follow-ups matter in relationship-based sales
✅ How to position your service with a clear and memorable value proposition

This discussion also features real stories from business owners across industries — from barbering and esthetics to consulting and retail — who share how they describe what they do in ways that inspire trust and referrals.

Ted emphasizes that the key to successful referrals isn’t just asking — it’s about connecting authentically, offering clarity, and demonstrating value. Whether you’re refining your pitch or building a new growth strategy, this session is packed with actionable takeaways.

🔑 Key Topics Covered:

Building a sustainable referral system

Improving your personal brand and service pitch

Aligning your outreach with business values

Creating consistent, trust-based client relationships

How to turn conversations into business opportunities

About the Speaker:
Ted Reiniger is the Chief Customer Officer at Silver Lining, a global organization dedicated to helping small business owners build profitable, sustainable businesses through behavior change, data-driven strategy, and community support. With decades of experience in customer growth and client success, Ted helps Small Business Owners, translate their purpose into measurable impact.

💬 Join the Conversation:
What’s your #1 challenge when asking for referrals? Drop your thoughts below — Ted and the Silver Lining team love hearing from small business owners like you!

👉 Subscribe for more sessions with small business experts and real entrepreneurs who are changing the way small business gets done.

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