Direct vs Indirect Offers: Which One You Should Launch First? (Coaches & Consultants)
Автор: MAHAGA Ads Agency
Загружено: 2026-01-23
Просмотров: 4
If you’re a coach, consultant, service provider, or course creator, choosing the wrong type of offer can kill your momentum before you even start. In this video, I break down direct offers vs indirect offers, when to use each one, and a simple exercise to decide what you should launch first, especially if you don’t have an audience yet.
Most online marketers tell you to “just sell high-ticket” or “build a funnel first.” I disagree. In this lesson, I explain why volume of traffic, offer friction, and warm vs cold audiences should dictate your strategy, and how indirect offers (what most people call lead magnets) can become a hidden engine for validating your offer with far less risk.
In this video, you’ll learn:
The difference between direct offers and indirect offers
When to use free value vs paid offers
Why new coaches should avoid high-friction selling
How Messenger conversations validate your offer
The lowest-risk way to start selling online
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⚠️ This video is for coaches, consultants, service providers, and course creators.
If you’re a brick-and-mortar business, real estate agent, or e-commerce brand, I’ll cover your path in a separate video.
If this helped you, like the video and comment “CHECKLIST” below, I’ll tell you how I’d structure your first indirect offer.
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