Amazon Ads Optimization: Fixing Bleeder Keywords to Reduce Wasted Spend

*Summary:*

Viral Jain, founder of Advertising Saga, introduces an optimization tool designed to enhance Amazon advertising performance. His agency currently manages over 50 brands, scaling them from ₹5 lakh to ₹25 lakh in sales. He explains a four-level optimization process used internally, focusing on different aspects such as "bleeders" (keywords with high clicks but zero sales), high ACoS, pausing underperforming keywords, and bid adjustments.

In this video, he specifically discusses "bleeders," which are keywords with more than 8 clicks but zero orders. He demonstrates bid optimization using manual methods and bulk operations, showing how to filter and adjust bids efficiently. He also mentions a custom-built tool for automation, inviting viewers to comment if they want access to it.