An Introduction to VBrick - ZyckoTV

VBrick are in the IP video streaming space, they effectively provide an ecosystem that allows people and organizations to move video across their enterprise and that's categorized into a number of different application areas which include the ingest of video, the transportation of the video across the enterprise, the playback and the play out of the video whether that be out of the desktop or on a mobile device, for example, this also includes the archive of the video via video-on-demand servers and then underpinning all that would be our management and viewing portal which is actually called VEMS Mystro and that's the key component that allows everybody to glue all of the video components together and give the user a really good experience of the concerning video.
The differentiator between VBrick and the video conferencing companies including LifeSize is that VBrick is not a video conferencing organization: they don't actually provide a two-way audio capability with their products, they are a video broadcaster like the BBC of the IP video world so they push video out to people to consume on an enterprise basis.
The relationship that VBrick has with LifeSize is all based on a number of components that VBrick has within their pull-up portfolio, namely the two key and critical components that allow them to have that relationship with LifeSize are the management portal and the viewing portal that they have and also the product that they call their distributed media engine and the distributed media engine allows the ingest of a video conferencing stream from the LifeSize video centre and it would then allow them to re-multicast that stream around the enterprise and then manage the distribution of that stream around the enterprise as well. Importantly, that particular product as well as providing a redistribution of the conference, also provides the capability of transforming or transmuxing that stream into a format that would allow it to be viewed on a mobile device, so in terms of the extension to the video conferencing system it provides a very ubiquitous way of distributing the video to everybody within an organization no matter where they're actually situated.
The key areas that has the most growth in at the current time is executive broadcasting, that's been a big part of VBrick's offer to the market for a number of years, it's all about broadcasting and that's all related to internal corporate collaboration in a different way to the way that people would for the sake of video conference whether they want to do two-way audio executive broadcasting it's all about pushing a message out to the organization and that would entail to a certain extent capturing of both video and also capturing all of the desktop that the person or the presenter is using to do that presentation and combining those two into a single stream that can then be consumed by multiple viewers across the organization. So executive broadcasting is big but also people who want to perform e-learning and use videos in a learning platform is also important and Cloud-based services and hosting of video are also an important part of oVBrick products' offer and they are seeing an increase from plenty of organizations who want to perform that kind of thing as well.



The film was taken at the Zycko LifeSize partner event in London, November 2011