This Gujrati Marketing Genius is Changing the Game

This Gujrati Marketing Genius is CHANGING The Game #marketinginnovation #marketinginnovation #marketingpodcast

Unlock the secrets of innovative marketing and discover why mass-participation events are redefining the future of brand building! In this episode, marketing strategist Nischal Barot shares actionable strategies that are transforming how brands generate buzz, drive engagement, and achieve viral success through marketing innovation.

What You’ll Learn:

-The psychology behind viral event marketing and experiential campaigns
-Step-by-step blueprint for organizing record-breaking brand activations
-How brands like Mercedes, Amul, and government campaigns achieved global reach with event-based marketing
-Proven strategies to turn one-time events into recurring brand IP and loyal customer communities
-How to measure event marketing ROI vs traditional advertising

Who Should Watch:
Marketing professionals, brand managers, event planners, startup founders, digital marketers, PR strategists, and anyone looking to stand out with innovative marketing strategies.

Key Takeaways:

Why traditional advertising is losing effectiveness in today’s market
The science of creating shareable, community-driven brand moments
How to mobilize audiences for authentic engagement and lasting impact
Turning events into long-term marketing assets and business growth drivers
Featured Expert:

Nischal Barot, Co-founder of Kemi’s Connect | 60+ successful event marketing campaigns | Specialist in mass-participation brand activations


Who Should Watch:
Tourism professionals, marketers, event organizers, cultural enthusiasts, and anyone passionate about Indian festivals, heritage, and world records.

Guest: Nischal Barot, Co-founder, Kemi’s Connect—credited across 60+ GWR projects with Indian govts & institutions.
LinkedIn-   / nischal-barot-b8059711  

For sponsorship and brand collaborations:
Email: [email protected]

Follow The ArrivEd Podcast:
Instagram:   / thearrivedpodcast  
Dipen Singh:   / dipen.singharrived  

LinkedIn:   / dipen-singh-arrived  

Concept & creation-: Dipen Singh
Camera operations & editing-: Jalaj Kalra
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TIMESTAMPS-:

00:00- Trailer
02:00- About the podcast
03:24 – Creating Ayodhya’s world record
06:10 – Introduction of guest
11:27 – The creative approach to mass world records
17:05 – Underutilization of Indian cultural heritage in global tourism
21:53 – Most memorable records
24:11 – Tourism transformation through recurring events
29:20 – Government agencies’ role in record-setting
33:32 – Power of world records
36:21 – Storytelling with world records
42:47 – Narrative strategy for event records
47:12 – The enduring impact of participant pride
52:39 – Case studies
55:39 – Managing logistics for mega-events
59:46 – Documenting events
1:02:14 – Democratizing access to world records
1:06:27 – Community engagement through creative formats
1:10:32 – Guinness World Records’ history
1:15:21 – Cultural mindset shifts toward record-setting
1:18:01 – Real-world event challenges
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#EventMarketing #InnovativeMarketing #BrandActivation #MarketingStrategy #ViralMarketing #ExperientialMarketing #BrandBuilding #MarketingROI #CommunityMarketing #MarketingTrends #DigitalMarketing #MarketingInnovation #MarketingTips