How to 5X Impact with Integrity | Jayant Rastogi, Global CEO, Magic Bus India Fdn. | Ei Dialogues

What does it really take to scale a social organisation 5X, without losing integrity, purpose, or people along the way?

In this episode of Ei Dialogues, Jayant Rastogi, Global CEO of Magic Bus India Foundation, reveals the leadership choices behind building one of India’s largest youth development organisations at scale.

With 20+ years of experience across corporate, technology, and the social sector, Jayant reflects on his journey into purpose-led leadership and shares how Magic Bus scaled fivefold while deepening credibility, culture, and impact.

He reveals his powerful Four Ps framework, people, programs, processes, and partners, and explains why scaling any one without the others is a risk leaders can’t afford. Jayant also reveals how data and technology can drive transparency, why the adolescent years are critical to preventing dropout, and how inclusive growth, especially female workforce participation, will shape India’s future.
This is a must-watch conversation for social sector leaders, funders, policymakers, and anyone committed to scaling impact with integrity.

Key Insights from this Episode
-Scale must be systemic, not linear. Organisations cannot grow impact by expanding programs alone. People, processes, partners, and governance must evolve together.
The Four Ps must scale in parallel. Jayant reveals that people, programs, processes, and partners are interdependent. Weakness in any one limits sustainable growth.
Credibility precedes capital. Fundraising follows trust. Strong systems, evidence, and transparency attract long-term partners.
Adolescence is the critical intervention window. Preventing dropout and improving employability requires focused investment during the adolescent years.
Data and technology are enablers of integrity. Evidence systems improve decision-making, accountability, and donor confidence.
Female workforce participation is central to inclusive growth. India’s demographic dividend depends on enabling young women to transition successfully from education to livelihoods.

Chapters:
00:00 Welcome to EI Dialogues & Episode Overview
01:56 Jayant Rastogi’s Journey from Corporate to Social Impact
04:31 Choosing Purpose Over Pay
06:54 Scaling Magic Bus 5x in 8 Years
09:10 The 4Ps Framework: People, Programs, Processes, Partners
12:56 Building a People-First Culture
16:03 Measuring Impact with Data and Technology
20:39 The Role of Partners and Funders in Scaling
25:56 The Dropout Challenge and Why Adolescence Matters
34:27 Jobs, Inclusion, and Female Workforce Participation
45:21 Key Takeaways and Closing Reflections

Why This Episode Matters:
India’s demographic advantage will only translate into long-term growth if young people stay in education, gain employable skills, and access meaningful livelihoods. Scaling social impact is not about rapid expansion, but about building systems that last.This episode offers an experience-led and evidence-based roadmap for leaders, funders, policymakers, and practitioners working to scale impact with integrity.
What does responsible scale look like in your organisation or sector? Share your thoughts in the comments.
If you found these insights valuable, please like and subscribe for more evidence-based conversations on education and social impact in India.

Resources:
Subscribe: @ei.study
Listen on Spotify: Ei Dialogues Podcast
Learn more: https://Ei.study/
About Ei Dialogues:
-Ei Dialogues brings evidence-based conversations with leaders driving education reform and social impact in India. The series explores leadership, pedagogy, technology, and systemic transformation through candid dialogue with practitioners and funders.
About Educational Initiatives (Ei):
Founded in 2001, Educational Initiatives works to improve learning outcomes for every child. The organisation partners with government and low-income schools across India through diagnostic student assessments, adaptive learning technology, teacher capacity-building, and education research.
Website: https://Ei.study/

DISCLAIMER:
All opinions expressed in this episode are those of the guest and do not necessarily reflect the views of Pranav Kothari or Educational Initiatives Pvt Ltd. The organisation reserves the right to moderate comments in line with its community guidelines.

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