[Watch This] How To Stop Google Ads Optimizations Destroying Sales

Does Google’s Optimization Score recommendations actually improve your campaigns… or quietly draining your budget into Google’s pockets? In this video, I break down the exact truth behind Google Ads recommendations—what helps, what harms, and what you should NEVER apply to your account.

You’ll see real examples from inside Google Ads, the hidden risks behind “Apply All,” and the specific recommendations that can destroy your performance if you’re not careful. I’ll also walk you through the rare cases where certain recommendations can improve your account—if you know how to use them.

What you'll learn:

Which Optimization Score recommendations to ignore

Which ones can genuinely improve performance

The hidden traps that increase CPCs and waste budget

How Google uses the score to push automation

How to take back control of your campaigns

The safest way to improve performance without relying on Google’s AI

If you’ve ever wondered whether Optimization Score is for your benefit or Google’s, this video will give you the clarity (and confidence) you’ve been missing.


00:00 – Google Recommendations: Do They Actually Work?
00:57 – The Sergey Brin $450M Superyacht Story
01:29 – What You’ll Learn in This Video
02:04 – My Google Ads Origin Story
04:08 – About Me & Who Click Convert Helps
04:37 – Bidding & Budgets
09:26 – Keywords & Targeting
14:27 – Ads & Assets
16:03 – Repairs & Fixes
19:04 – Optimization Score Is a Myth
20:30 – The Reality of Following Google’s Advice
20:56 – Free Google Ads Review