EXTENDED CUT: Who Really Runs Liverpool’s Transfers | Their Data Genius Reveals

In this episode, we go inside Liverpool FC’s data revolution with Dr. Ian Graham, the mastermind behind the club’s groundbreaking use of analytics. Ian reveals how his data-driven insights helped reshape recruitment strategy, most notably identifying Mohamed Salah as a top-tier winger long before he became a global star.

He also shares how analytics backed Jurgen Klopp’s appointment, supported pivotal transfer decisions like signing Virgil van Dijk, and overcame internal resistance to modern methods. From Barcelona comebacks to balancing scouting with stats, this is a rare look at the numbers behind Liverpool's rise to the top.

🚨 Partners

Simba 👉 Jake believes better performance starts with better sleep. Discover Simba, start your 200-night trial today now: https://highpfrmc.com/simba-yt

Sage 👉 transform your small business accounting with faster payments. Get started for free today at: https://highpfrmc.com/hpp-sage-yt

Gemini 👉 Get started and grow your portfolio 📈🚀  https://highpfrmc.com/HPP-Gemini-yt

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Gemini Intergalactic UK, Ltd is registered with the Financial Conduct Authority, under Firm Reference Number: 921817

Visit Seattle 👉 Start planning your perfect summer of football by searching Visit Seattle on social media, or discover more at: https://highpfrmc.com/visitseattle-yt...

HP Foundation 👉 Do you want to kick-start an evolution that will change the lives of millions of children? Find out more about the High Performance Foundation: https://hppod.co/foundation

Explore offers and discounts through our other partners:
https://hppod.co/partners

00:00 Building Liverpool’s data edge
01:25 The real cost of football data
02:20 Why Klopp trusted experts
03:50 Selling data without spreadsheets
05:20 What data can’t see
06:35 Character beats numbers
10:02 Salah vs Brandt decision
12:15 Why Salah was “gettable”
14:55 Premier League premium myth
17:25 Liverpool’s hidden edge: safety
19:15 Transfer committee chaos
24:50 Recruitment mistakes clubs make
27:20 Why Benteke didn’t fit
32:10 Inside the Salah meeting
39:55 Why Alisson changed everything
47:00 Performance vs results
49:50 The “new manager bounce” lie
55:30 When scouts beat the model
59:15 Van Dijk + Coutinho gamble
1:12:45 When data gets it wrong
1:26:15 The future of football data

#HighPerformance #liverpoolfc #mosalah #pl