Why We Obsess Over Luxury: The Hidden Psychology Brands Don’t Want You To Know

Why We Obsess Over Luxury: The Hidden Psychology Brands Don’t Want You To Know #luxurypsychology #consumerbehavior #quietluxury

Why are we so obsessed with luxury brands? In this episode, I dive deep into the psychology of luxury and consumer behavior with the brilliant Professor Ben Voyer. We explore what makes luxury products irresistible, how exclusivity fuels desire, and why Gen Z luxury trends are shifting toward quiet luxury and sustainable branding. As someone fascinated by the emotional power of branding, I was blown away by the insights shared.

You'll learn how luxury marketing balances aspiration and accessibility, and how status symbols evolve in a digital world. Whether you're in luxury management, a branding expert, or just curious about luxury psychology, this episode delivers fresh, research-driven perspectives.

From the rise of behavioral science in luxury to the influence of cultural identity, this discussion uncovers the hidden dynamics of what drives us to desire the extraordinary.

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Timestamps:
00:00:00 - Intro
00:02:00 - Professor Ben Voyers Journey
00:03:57 - Pandemic Impact
00:05:54 - Brands Diversifying ️
00:08:17 - Tension Creation
00:10:38 - Thoughts on Chanel
00:13:06 - Target Customer
00:14:50 - Luxury Goods Now ️
00:16:42 - Luxury Consumers ‍‍
00:18:35 - New Rich Type
00:20:10 - Traits Patterning
00:22:18 - Gen Z Consumption
00:24:32 - Culture's Role
00:26:43 - Luxury Sustainability
00:29:03 - Well-being Programs

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🔎 Related Phrases:

Why We Obsess Over Luxury, The Hidden Psychology Brands Don’t Want You To Know, Psychology Of Luxury, Luxury Branding, Exclusive Products, Consumer Behavior, Gen Z Luxury, Quiet Luxury Trends, Status Symbol, Sustainable Luxury, Behavioral Science In Marketing, Emotional Branding, Aspirational Lifestyle, High-End Branding, Luxury Consumer Trends, Creativity In Marketing, Professor Ben Voyer, Luxury Brand Strategy, Luxury Industry Insights, Digital Age Branding

#luxurypsychology #consumerbehavior #quietluxury #luxurymarketing #exclusivityexplained #sustainableluxury #genztrends #statussymbol #behavioralscience #luxurylifestyle #creativebranding #luxurybrands #luxurydesire #emotionalbranding #luxuryconsumers