Belmar Redevelopment: What the Vermella Project Means for the Community

The Belmar Planning Board has officially approved a brand-new Vermella luxury apartment development at 800 River Road, right along Route 35 and the Shark River bridge. This project will replace the Belmar Motor Lodge, Waterview Pavilion, and Riverview Pavilion with a four-story, 198-unit rental building featuring a rooftop pool, gym, garage parking, and more.

1. Where is the new Vermella Belmar project being built?
The Vermella development is planned for 800 River Road in Belmar, NJ, along Route 35 between 8th and 10th Avenues. It will replace the Belmar Motor Lodge, Waterview Pavilion, and Riverview Pavilion near the Shark River bridge.

2. How does affordable housing factor into the Belmar Vermella project?
Out of the 198 total apartments, 20 units will be affordable housing. This is part of a broader court settlement under New Jersey’s Mount Laurel affordable housing requirements, which every town must meet.

3. Will the new Belmar apartments allow short-term rentals like AirBnB?
No. A major condition of approval was that leases must be at least 6 months, with only a small percentage (10%) allowed between 6–12 months. This was done to prevent the property from becoming a large AirBnB-style seasonal rental hub.

4. What are the pros of the Vermella Belmar development?
The project will modernize Belmar’s riverfront gateway, replacing outdated properties with new housing, parking, and amenities like a gym and rooftop pool. It’s also located right by the train station, making it transit-friendly.

5. What are the cons of the Belmar Vermella project?
Residents are concerned about increased traffic and density along Route 35 and the Shark River bridge, as well as possible parking spillover into nearby neighborhoods despite the garage design.

6. What does the Vermella Belmar mean for real estate in the area?
The project could boost property values and local business activity long-term, but during construction and rollout, traffic and parking challenges may frustrate nearby residents. Overall, it’s expected to be a net positive if managed well.

Belmar is already one of the Jersey Shore’s most popular towns, and this redevelopment project could completely reshape its riverfront gateway for decades to come.

👉 Drop a comment below — do you think the Vermella Belmar is a much-needed upgrade, or will it add too much density and traffic near Route 35?

📍 Looking to buy or sell in Belmar or nearby Monmouth County towns? Reach out anytime — my contact info is in the description.

0:00 Introduction
0:46 Location of Vermella Project
1:22 What is Being Built?
2:14 Why is the Vermella Project Being Built?
3:03 Belmar Affordable Housing Requirements
3:42 Vermella Project Conditions
4:18 Pros and Cons of Vermella Project
5:43 My Thoughts

⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️

Affordable Housing is Coming to New Jersey | What YOU Need to Know
   • Affordable Housing is Coming to New Jersey...  

⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️

6 THINGS to KNOW Before Moving to Belmar NJ | Living in Belmar NJ
   • 6 THINGS to KNOW Before Moving to Belmar N...  

⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️

Call or Text: 908-907-4049
Email: [email protected]

▶Subscribe 👉    / @liveincentralnewjersey  

This channel is all about living in Central New Jersey, moving to Central New Jersey, and relocating to Central New Jersey. We also cover living in the Central NJ suburbs, moving to the Central NJ suburbs, and relocating to the Central NJ Suburbs. If you want to know everything about eating, sleeping, working, playing, the good, and the bad of living in Central New Jersey, then subscribe and tap the bell for notifications so you can be the first to know about the current market in Central NJ.

We get calls and emails everyday of people just like you, looking for help on making their move to Central New Jersey and we absolutely love it. Whether you are moving in 9 days or 90 days, give us a call, shoot us a text, or send us an email so we can help you make a smooth move to Central NJ Call or Text us: 908-907-4049
Email: [email protected]

Steven McCutcheon Central NJ Real Estate Agent 1865382