How to Measure the Impact of UX Design

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, hosts Craig Nishizaki and Michael Woo dive into the essential topic of measuring the impact of UX design. UX is often seen as difficult to quantify, but tying UX metrics to business outcomes is crucial for securing investment, optimizing user experiences, and driving measurable success.

🔍 What You’ll Learn:
• Why UX is a critical business investment, not just a visual enhancement
• How to conduct benchmark studies to measure UX improvements
• The key UX metrics that connect to business KPIs like revenue and retention
• How to balance quantitative and qualitative research for deeper insights
• Real-world examples of UX optimizations that led to major business gains

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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

#uxdesign #uxstrategy #userexperience #businessstrategy

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Episode Particulars
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Craig Nishizaki | Head of Business, UpTop:   / craignishizaki  

Michael Woo | Head of Design, UpTop:   / wooman206  

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Connect with UpTop
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LinkedIn:   / uptopcorp  
Website: https://uptopcorp.com/
Twitter [X]:   / uptopcorp  
YouTube:    / @uptopcorp  

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CHAPTERS
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00:00 INTRO
00:30 Measuring UX Impact
01:15 Why UX is Hard to Measure
03:40 Why Stakeholders Struggle with UX Investment
05:00 Why UX Matters for Business
10:20 Explaining UX Value to Clients
13:40 Why Leaders Overlook UX Metrics
15:40 Helping Stakeholders Understand UX
19:00 Making UX an Ongoing Investment
22:55 Key UX Metrics to Track
26:10 Overlooked UX Metrics
27:40 Case Study: Retailer UX Improvement
30:00 Turning User Interviews into UX Insights
31:20 Small Changes vs. Full Redesign
34:00 Setting Realistic UX ROI Expectations
35:50 Common UX Measurement Mistakes
37:20 Making UX Measurable
38:30 Final Thoughts