Can Japan’s Carmakers Survive China’s EV Threat?

Japanese carmakers like Honda and Nissan are losing market share at an alarming rate, especially in Southeast Asia. Their decline comes just as China is taking the lead in electrification.

This raises the question: Can the once mighty Japanese car brands rally in the face of this threat?

Get the Hyperdrive newsletter, your guide to the future of cars, from reporters around the world:
https://www.bloomberg.com/account/new...

--------
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_...

Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptio...

Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.

Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.