2026 HubSpot Adoption Strategy: Building Your Roadmap for Deeper Engagement and AI Success

Many organisations have successfully implemented HubSpot, but truly moving beyond the basic setup into organisation-wide utilisation requires a strategic roadmap focused on the user. For 2026, the strategic focus must shift toward ensuring deeper adoption and maximum efficiency.

This practical session outlines how you can plan for future growth and overcome the challenge of plateaued user engagement. We share strategic insights, drawn from internal roadmap planning, focusing on integrating next-generation tools and engagement strategies to help you turn your CRM into the "beating heart of an organisation".

You'll discover how to leverage critical planning elements, including AI incorporation and new metrics, ensuring your platform is designed for adoption and made to scale. We provide a framework you can apply instantly to start building your 2026 strategy.

What is Covered:
➡️ Planning for Deeper Adoption vs. Setup: We explore the shift required to move past initial configuration into strategic, long-term platform ownership, ensuring your platform is actively aligned with changing business goals.
➡️ Incorporating AI Adoption into Your 2026 Strategy: Understand how to plan a roadmap that effectively includes AI adoption strategies, helping your team prepare for the rapid pace of change and integrate powerful tools effectively.
➡️ Driving Engagement with Adoption Dashboards and Gamification: Discover practical tools, such as adoption dashboards and gamification, that can be planned into your 2026 strategy to measure engagement, foster proactive behaviour, and enhance team engagement strategies.
➡️ Creating Your Own Mini-Roadmap Framework: We provide a framework you can apply instantly to start building your 2026 strategy, incorporating these critical components to ensure HubSpot works exactly how you need it to.

Let's turn your 2026 plan into a measurable adoption impact.

Speakers: Amy Brierley (Head of Revenue, BabelQuest) and Gem Rugg-Gunn (Head of Expert Practice, BabelQuest).