Should Your Logos MATCH? Branded House vs. House of Brands
Автор: Bright Coal
Загружено: 2025-05-08
Просмотров: 868
Should your youth logo match your main church logo? This question (or some variation of it) comes up ALLLLLL the time in my conversations with ministries. The popular answer in the current era is "branded house", but I've found this approach leaves a lot of opportunity on the table.
In this video, I walk through a brief backstory on the differences in a branded house vs. a house of brands; and the history of how (and why) this approach has been applied in the church world. Most importantly, we open a 3rd door for ways to approach your ministry logos.
OUTLINE
00:53 - House of Brands Example: New Life Christian Center
01:32 - Branded House Example: FedEx
02:25 - I found another way
03:09 - Examples of Community Brands / Brand Family
04:36 - Redemption: Stevens Creek Students logo project recap
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Music by Dyalla, DivKid, and Wes Hutchinson
/ @dyalla
#brightcoal #logo #branding #logoideas
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