This Man Started Britney Spears Most Viral Concert Trend 'Who Is It'

This Man Started Britney Spears Most Viral Concert Trend 'Who Is It'. Zachary Gordon-Abraham is a Britney Spears superfan. He has one of the most massive collection of Britney Spears merchandise that he’s been collecting since 1999. Zach also started the most viral britney spears concert trend called 'Who is it' Zach yelled who is it and she replied with ‘It’s Britney b–ch,'” The video went viral within hours and racked up millions of views across social media.

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