How I Started My Value Added Business from Seeds and Groundnuts | Shift Agrihub Podcast

Did you know family recipes, home remedies, or hacks that have been useful in meeting certain needs in your family can become a rich source of business ideas?

This is the inspiring story of our podcast guest, Samuel Baraka, a former rugby player from Kenya who turned a homemade nutritional and energy booster he learned from his grandmother into a value addition agribusiness venture. Samuel Baraka is the founder of Natural Barakah. His company initially started processing a unique combination of groundnuts and sesame seeds into delicious and healthy peanut butter. The company’s range of products has grown to include other valued added products, processed from cashew nut, flax seeds, honey and jaggary.

In this first part of the interview, Samuel Baraka starts by narrating his entrepreneurial journey of how mentors and family members not only encouraged him in the early start up phase of his business but also pushed him beyond his comfort zone to create unique products that are competitive and stand out.

Tune in and be inspired to start and grow your own agribusiness.

Contact details for our guest Samuel Baraka, founder Natural Barakah
Call or send a WhatsApp message to: +254 722 954 013

Natural Barakah - Social Media Links
Facebook:   / naturalbarakah  
Instagram: https://instagram.com/natural_barakah...
Twitter: https://twitter.com/BarakahNatural?t=...

Contacts details for Shift Agrihub
Telephone contacts: +254 115 636 366
Email address: [email protected]
website: www.shiftagrihub.com

Shift Agrihub - Social Media Links
Facebook:   / shiftagrihub  
Instagram:   / shiftagrihub  
TikTok:   / shiftagrihub  
LinkedIn:   / shift-agrihub  
Twitter:   / shiftagrihub  

Check out this episode’s show notes from our website: www.shiftagrihub.com


Time Stamps
00:00 Intro
02:28 Nutritional benefits behind the business inspiration
10:37 Value addition opens up new markets/ opportunities
14:11 The transition from an idea to a business
18:36 Humble beginnings - Start up phrase
20:28 Mentors and family support contributed to my success
23:48 Difficulty in accessing information
25:22 Product development used all my savings
29:02 How my products stand out