What’s Your Blue Ocean Strategy? Make Your Competition Irrelevant with Author Renée Mauborgne

A Blue Ocean strategy is all about finding new opportunities to serve the people you most want to serve and doing it in such a unique way that your competition is irrelevant. In this interview, co-author of the world-famous book “Blue Ocean Strategy” Renée Mauborgne shares her research-backed secrets to help you stop competing and start creating.

Watch the video to learn why being a multipassionate entrepreneur is a huge strength in any market and the importance of challenging your deeply held assumptions about your industry. Renée’s new book with co-author W. Chan Kim is “Blue Ocean Shift,” and it shares the steps any business can take to create their own Blue Ocean strategy.

Renée Mauborgne is a professor of strategy at INSEAD, the world’s second-largest business school. She served on President Barack Obama’s board of advisors on historically black colleges and universities, is a fellow of the World Economic Forum, and received the Nobels Colloquia Prize for leadership on business and economic thinking.

If you ever feel like everything you want to do has already been done before, this interview is a must-watch, and MUST check out “Blue Ocean Strategy” for yourself!

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