From Fired to Founder: Tyler Lane on Building an Analytics-First Agency

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Summary:
In this episode of the Agency Uplift Podcast, I speak with Tyler Lane, CEO and founder of Session Interactive, about the journey of growing a digital marketing agency. They discuss the transition from consulting to agency work, the critical role of analytics in marketing, the integration of AI tools, and the importance of employee retention and client relationships. Tyler shares insights on identifying ideal client profiles and the strategies for offboarding clients effectively, emphasizing the value of maintaining good relationships even after parting ways.

Takeaways:
Strong professional relationships were crucial to Tyler's early success.
Session Interactive’s core differentiator is their deep focus on analytics and data integrity.
Many agencies underdeliver on analytics, assuming clients or third parties will handle implementation.
AI is being used to support and augment internal teams, not replace them.
Session has adapted its offerings to include CRO to help clients see faster, clearer results.
Employee retention and alignment with personal goals are key priorities for Session.
Tyler advocates for open and respectful client and employee offboarding processes.
Saying "no" and identifying ideal clients (ICP) early has become a core strategic advantage.



Check out Tyler's agency here:
🌐https://sessioninteractive.com/




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