Kpop relies on mutual trust between agencies and artists says KMCA as NewJeans v Ador bust-up heads

K-pop relies on “mutual trust between agencies and artists” says KMCA as NewJeans v Ador bust-up heads to court
The corporate side of K-pop made another stand in defence of the industry’s agency business model last week as the legal battle between NewJeans and Ador heads to court this month, with HYBE-owned Ador trying to stop NewJeans from terminating their contract with the agency, and entering into new deals with brands and other partners.

Although the five trade groups that came together for a joint press conference insisted they weren’t directly commenting on the NewJeans v Ador legal battle, it’s that very high profile bust-up that has really put the way K-pop labels - or ‘agencies’ - work with their artists in the spotlight.
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