Master Go-to-Market Strategy in the Era of AI

Your Go-to-Market strategy is not just a one-time product launch event. It’s pervasive throughout your product lifecycle.

In this episode, Maja and I discuss all about Go-to-Market Motions, how to choose and execute the right GTM Motions and how GTM strategies differ for AI products.

Maja is a Go-to-Market expert. She is the best-selling author of the GTM strategist book and newsletter, as well as an advisor to companies on GTM. She has spent 11 years working in growth and marketing across high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, as well as over 350 startups.

We also co-wrote one of the most popular posts on the newsletter on GTM tactics a few months back.

📖 In today’s episode, we cover:

Teaser and Intro | 00:00
What are GTM Motions and How to Select the Right Motions | 03:11
Ideal Customer Profile and Impact of Early Adopters | 18:53
Market Segmentation & Growth Models | 27:30
Go-to-Market System and Execution | 38:39
Go-to-Market Strategy for AI Products | 01:04:46
Future of Go-to-Market Strategy | 01:11:58
Lightning Round | 01:30:51

💼 Brought to you by:

‪@attioCRM‬ : The next generation CRM - https://www.attio.com/productgrowth
‪@WorkOS‬ : Your App, Enterprise Ready - http://www.workos.com/aakash

📍Where to find Maja:

LinkedIn:   / majavoje  
Newsletter: https://www.knowledge.gtmstrategist.com/
Website: https://www.majavoje.com/

👨‍💻 Where to find Aakash:

Twitter:   / aakashg0  
LinkedIn:   / aagupta  
Instagram:   / aakashg0  

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