The HIDDEN Amazon Ranking Factor 80% of Sellers Ignore (Ex-Amazon PM Reveals All)

Episode 16 of Synapse Sessions with Alfonso Gutierrez
In this game-changing episode of Synapse Sessions, I sit down with Alfonso Gutierrez, ex-Amazon product manager and founder of Sellervate. With deep Amazon ecosystem knowledge from his time as a product manager at Amazon Spain, Alfonso reveals why 80% of sellers and agencies are leaving money on the table by neglecting customer service as a critical ranking factor.
🎯 WHAT YOU'LL LEARN:

Why customer service is the most overlooked Amazon ranking factor
How to remove 80% of product-related negative reviews without breaking TOS
The 24-hour response rule that increases review removal success rates
Why even top agencies avoid customer service (and why that's a mistake)
The exact process for reaching out to negative reviewers compliantly
How one "yes" response exposed a multi-7-figure brand's customer service failure
The Chris Voss hostage negotiation tactic for difficult customers
Why Amazon customers are more demanding than other platforms

Alfonso breaks down the common mistakes Amazon sellers make with customer service and shares the exact daily process his team uses to turn customer service into a competitive advantage for review management and brand protection.

👉Get in touch with Alfonso Gutierrez
🔗 Website: https://www.sellervate.com/
🔗 Email: [email protected]
🔗 LinkedIn:   / alfonguti  

✅ Other FREE Tools ✅
PPC Analyzer
🔗 https://link.sellersynapse.com/PPC-to...

PPC N-gram analyzer pro
🔗 https://link.sellersynapse.com/ngram-yt

Listing Analyzer
🔗 https://link.sellersynapse.com/roastm...

N-gram analyzer GPT
🔗 https://link.sellersynapse.com/ngram-gpt


Chapters:

00:00 Alfonso's Journey from Amazon PM to Sellervate
01:37 The Multi-7-Figure Brand Customer Service Failure
03:38 Alfonso's Amazon Product Manager Background
05:23 Why Amazon Customer Service is Critical vs Other Platforms
08:39 How to Remove Negative Reviews Without Breaking TOS
11:26 The 30-Day Outreach Window and Response Timing
13:32 Handling Shipping-Related Product Reviews
15:34 The Chris Voss Empathy Technique for Hostile Customers
18:31 Customer Service TOS Do's and Don'ts
21:37 What Information You Can and Cannot Request
23:18 Algorithm vs Psychology: How Star Ratings Really Impact Sales
25:28 Why 80% of Agencies Avoid Customer Service
28:11 The Hidden Costs of Inefficient Customer Service Management
30:43 Why Generic VAs Aren't Enough for Amazon Customer Service
32:09 The Risks of Breaking Amazon's Customer Service TOS
33:17 How to Get Started with Sellervate